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Showing posts with label PPC Advertising. Show all posts
Showing posts with label PPC Advertising. Show all posts

Sunday, February 20, 2011

Google AdWords - 5 Killer Steps to Profit from Instantly

If you have never really considered running your own home business before, you should. There is no better way to make a living than working for one's own account. You set your own hours.
You work whenever you want. You can travel and vacation whenever you want.

Therefore, here are five killer steps to profit from Google AdWords that you will not find in any e-book, and that any AdWords expert will reveal to you. Apply these to your online business and succeed fast:

1. Target profitable two tiers or residual income niche
markets.
2. Use right tools for your Google AdWords keyword research.
3. Purchase a domain name and create a landing page for
each niche product that you promote with AdWords.
4. Capture email addresses of your landing page visitors.
5. Follow up with your subscribers and profit by pre-
selling your niche products. Plus, back end sell.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
PROMOTE PROFITABLE NICHE TWO TIER OR
RESIDUAL INCOME PRODUCTS AND SERVICES
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

First, the products, or services that you promote with Google AdWords must target niches where people have lots of money to spend.

Second, you can make much more money if you advertise two tier or residual income products.

Two-tier programs reward you for signing up affiliates. This way you earn commissions not only on your own sales, you earn commissions on their sales too.

A good example of residual income services are web hosting affiliate programs where you can profit from your sales lifelong!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
USE RIGHT TOOLS FOR YOUR GOOGLE ADWORDS
KEYWORDS RESEARCH
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

First, did you know that you could spy on your competitors' keywords by using an amazing tool called GoogSpy?

http://www.googspy.com/

Just enter a domain name of your direct competitor and see on which keywords they are bidding. Just this little known secret could make your AdWords profits soar.
Moreover, the best: It is FREE!

Second, since the competition in the pay per click marketing is fierce never use only free keyword research tools like Overture's Keyword Selector Tool.

You will miss many profitable keywords if you do so. To succeed one of the best tools that work is Click Ad Equalizer.

This software literally shows you exactly what affiliate programs you should sign up and exactly with which keywords to sell!
Click Ad Equalizer does all of the work for you by finding the most profitable keywords and products in minutes and delivers the cost per click on cheaper search engines!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
PURCHASE A DOMAIN NAME AND CREATE A
LANDING PAGE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

If you don't have your own web site for each niche product or service that you advertise via ppc search engines, you are leaving money on the table. Read on to discover why...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
CAPTURE EMAIL ADDRESSES OF YOUR
LANDING PAGE VISITORS
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Yes, you can promote affiliate links directly with Google AdWords. However, this way you will lose many prospects that you could contact later and making money.

Imagine...

When you promote an affiliate link, you drive traffic directly to the affiliate's web site. If a visitor doesn't purchase the product immediately, chances are he or she will never purchase it again. Of course, the best affiliate programs place a cookie on their prospects' browsers. In this case, you still are paid if your prospect returns to your affiliate's site. That is why it is important to select the best affiliate program from the beginning.

If you can achieve 1% visitor to sales conversion ratio, (it means 1 sale from 100 visitors) with Google AdWords - you have a winner product!

Now, if you have a simple subscription form on your landing page and you have a great web copy encouraging your visitors to subscribe to your newsletter or an e-mail course, you will enjoy not 1% but 20 - 30% visitor to subscriber conversion ratio when driving targeted traffic to your web site with Google AdWords. Therefore, when you capture email addresses, you build a list. Moreover, as you know – the money is in the list!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
FOLLOW UP WITH YOUR SUBSCRIBERS AND
PRE-SELL YOUR PRODUCTS AND SERVICES
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This step is where the real profit is made. Simply, create quality targeted content in your newsletter or course, and later follow up with your prospects using autoresponders.

It is said that the products and services are sold after 7 - 9 follow up messages. Besides, you can contact your subscribers anytime later as new quality products hit your targeted niche market.

Therefore, you need a simple action plan that should help you boost your Google AdWords profits. As you can see, without a web site you cannot profit as much as you could by creating a simple one-page web site.
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Saturday, February 19, 2011

New Strategy On How To Slash Your Pay-Per-Click Advertising Cost By Half Immediately

So what is Pay-Per-Click Advertising really all about? The following report includes some fascinating information about Pay-Per-Click Advertising--info you can use, not just the old stuff they used to tell you.

Here's a simple keyword building technique I use to find the maximum possible variations of a keyword phrase. I use it predominantly for bidding on keywords at Google Adwords, however it can also be very useful for building lists for use in search engine optimization.

For example let's use the phrase "horses for sale". Here's how the various permutations of this keyword phrase would look. I use the free Keyword Tumbler tool for doing this.

horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses

As you can see there are a maximum of six possible ways a three word phrase could be entered into a search engine.

Now you need to find out if these permutations are actually being searched for. This is where the Wordtracker service comes into its own. Click here to get a free Wordtracker trial.

Go to Wordtracker now and in the "Keyword Universe" choose the database called "Precise".

Then in the right hand panel enter the six different keyword combinations, and hit the "Proceed" button.

Wordtracker now tells us that out of our six combinations, two of them appear in its database (NOTE: at the time of writing it did). They are...

horses for sale
for sale horses

You might be thinking that you could have figured this out for yourself. But its vital that you understand you need to stop second-guessing markets and users behaviors based on your own opinions and assumptions. Use these tools like Wordtracker to actually tell you how the markets are behaving.

I have sometimes found three and four phrase permutations using this method. Phrases that to me appeared "stupid" if entered in the search engines... but someone, somewhere is doing it! This why you need to do this step and NOT guess the permutations.

Also searchers sometimes enter a keyword phrase using the "space" and the "+" sign. E.G. "1 2 3" can be entered in as "1+2+3" and also "1 +2 +3". This is great tip if you want to use your keyword lists on Google Adwords.

So taking our example keyword phrase lets see how many permutations we can now generate.

horses for sale
for sale horses

I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

horses+for+sale
for+sale+horses

horses +for +sale
for +sale +horses

Now let's use misspellings to come up with even more keyword combinations. A great tool for this is Misspelled Keywords.

Simply enter "horses for sale" and select from six ways to find misspellings. Dictionary lookup, keyboard mistakes, trim first/last character, swap character, double characters, and... add 's' ending.

For this example I only selected the "dictionary lookup" and "keyboard mistakes". The tool returned 1360 possible misspelling combinations. If I'd used all the selections, it would have come back with over 8500. Just for one phrase!

Now let's enter these misspellings into Wordtracker's Precise database like we did above. The results? Wordtracker returns the following (NOTE: at the time of writing):

horses foe sale
horses fpr sale
horses for sail
horses for slae

Which now get turned into twelve new terms:

horses foe sale
horses fpr sale
horses for sail
horses for slae

horses+foe+sale
horses+fpr+sale
horses+for+sail
horses+for+slae

horses +foe +sale
horses +fpr +sale
horses +for +sail
horses +for +slae

Finally you are going to want to join the words together, so "horses for sale" becomes "horsesforsale", and yes this appeared in the Wordtracker database.

Using the method of keyword generation outlined above, what started out as one keyword phrase, "horses for sale" has now turned into 19 keyword phrases you can use on Google Adwords. Phrases that are actually being used by surfers in the search engines.

So there you have it, how to build adgroups which are TIGHTLY focused on the keyword phrase you are wanting to bid on.

You can't predict when knowing something extra about Pay-Per-Click Advertising will come in handy. I wish that this will benefit you very much.
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